Smartphones haven’t killed GoPro, they’ve only made it stronger

Photo by Brent Rose for The Verge

GoPro’s new Hero 8 Black had the best first month of sales of any camera in the company’s history, according to third quarter financial results released Thursday. What’s more, GoPro says sales of the new camera were up 40 percent compared to the first month of Hero 7 Black sales in 2018 — the camera that set the company’s previous record. People have spent years guessing that the rise in smartphone photography would lead to GoPro’s demise. But instead, the increasing demand for standout social media content — a hunger that’s driven by the rise of smartphones — has created an environment where each new GoPro sells better than ever.

If the Hero 8 Black’s strong sales continue, it could lead to a monster holiday season for GoPro. The Hero 7…

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